Rules

NO PURCHASE NECESSARY. OPEN TO RESIDENTS OF ALABAMA, ARKANSAS, INDIANA, NEBRASKA, NORTH CAROLINA, SOUTH CAROLINA, TEXAS AND UTAH, AT LEAST 12 YEARS OF AGE AND NOT OLDER THAN 18 YEARS OF AGE BY MAY 3, 2011.

ENTRIES MUST BE BY TEAMS OF AT LEAST 2 MEMBERS AND NOT MORE THAN 4 MEMBERS. NO INDIVIDUAL ENTRIES WILL BE ACCEPTED.

1. HOW TO ENTER: Beginning 9:00 am ET on 2/22/11 through 5:00 PM ET on 5/3/11, there are two ways to participate: online and by mail.

a. To participate in Nucor Strength of Steel Challenge online, go to www.strengthofsteelchallenge.com , and follow the directions on the Web site. When your team registers, the team will be asked to select a team registrant, one member of the team who will act as the contact for the team, along with a user name (“team name”) and password for the team. When you have entered the required information to register along with the team name and password, you will be assigned a Workspace. Each team may have only one team name, password and Workspace. There must be one team member and email address registered with that team to receive communication for the team. The team may proceed to your assigned Workspace and develop your Nucor Strength of Steel materials and potential submission. (NOTE: EACH TEAM MEMBER WILL BE REQUIRED TO SUBMIT A COMPLETED PARENT/GUARDIAN PERMISSION FORM TO ENTER THE NUCOR STRENGTH OF STEEL CHALLENGE.) At any time you are in your Workspace you will be able to access the parental/legal guardian permission form online by clicking on the appropriate link. Each member of the team must have a parent/guardian permission form completed and attached to the online entry before the team may submit that entry to the competition. When your team has completed your entry online, if you have already requested and received parental/legal guardian permission for each member of the team, attach those forms to the team entry according to the instructions on the Web site and click on the “Submit” button and your entry will be submitted. If you have not yet requested and received parental/guardian permission you will need to click on the link to the permission form and fill out the form online or download and fill out the form for each member of the team. When permission has been received, you will be able to click the “submit” button to enter your team’s entry. AN ENTRY CANNOT BE SUBMITTED WITHOUT PARENT/LEGAL GUARDIAN’S PERMISSION FOR EACH MEMBER OF THE TEAM. 

b. To participate in Nucor Strength of Steel Challenge by mail, obtain an Official Entry Form online at www.strengthofsteelchallenge.com or from participating schools and classroom teachers. Complete the entry form and team permission form with all information requested, and mail it to: Nucor Strength of Steel Challenge, c/o By Kids for Kids Co., 1177 High Ridge Rd, Stamford, CT 06905. Each member of the team must have a parent/guardian permission completed and attached to the entry before the team may submit that entry to the competition. AN ENTRY CANNOT BE SUBMITTED WITHOUT PARENT/LEGAL GUARDIAN’S PERMISSION FOR EACH MEMBER OF THE TEAM.

2. THE ENTRY: Complete the Official Entry Form either online or by mail, including a description of the team’s new, original steel support invention. Your team must construct a prototype of your steel support structure. The entry must include a photo of your team’s prototype; physical prototypes should not be submitted with your entry and will not be accepted. The entry may also include up to 2 additional sketches or other visuals to support your entry (sketch or visual may be on a separate sheet of paper). All entries must be in English. Online entrants can upload a file of their photo and supporting sketch or visual when submitting their entry. The file must be in .jpg or .gif format. Each page of your entry that is submitted must be legible and the back of each page must include your team name, and complete contact information, including one email address, daytime phone number, ages of all members of the team, and the name of your invention. Entries that are not submitted online must be: 1) typed (10 pt. font or larger) or neatly hand printed and 2) double-spaced. The team members listed on the entry form (no less than 2 and no more than 4) will be the only persons eligible to receive a prize(s). Your team may enter as often as you wish as long as each invention is unique and includes all information requested. All mailed entries must be sent in a separate addressed, stamped envelope, postmarked by 05/03/11. All online entries must be received by 5:00 pm ET on 05/03/11. ALL ENTRIES, WHETHER SUBMITTED ONLINE OR BY MAIL, MUST BE ACCOMPANIED BY SIGNED PARENTAL/GUARDIAN PERMISSION FORM FOR ALL MEMBERS OF THE TEAM. For entries submitted by mail, the required parental permission form is on a separate page from the entry form. Sponsor is not responsible for entries not received in time for judging. Entries that do not contain the required information will not be accepted. Entry must be in keeping with Sponsor’s image and may not be offensive, as determined by Sponsor in its sole discretion, nor can it defame or invade publicity rights or privacy rights of any person, living or deceased, or otherwise infringe upon any person’s personal or proprietary rights. For purposes of this Challenge, Sponsor is interested in support structures that use recycled steel and are for the home, school or transportation vehicle. The support structures must hold a minimum of 5 pounds. If your team’s entry is selected as a finalist your prototype must be able to be transported to the finalist event. While you can change, alter or modify your invention before it is submitted (either while it is in your Workspace or otherwise), once an entry is submitted, whether online or by mail, it cannot be changed, altered or modified for any reason or in any way whatsoever. Once an entry is submitted either online or by mail, it is your sole responsibility to maintain your team’s contact information and that of your parent/legal guardian to be sure it is current. Sponsor is not responsible for any failure to contact you or your parent/legal guardian if the contact information is not current. To update contact information, if entry was online, send request to info@bkfk.com, and if by mail, to: Nucor Strength of Steel Challenge, c/o By Kids for Kids Co., 1177 High Ridge Rd., Stamford, CT 06905.

3. NUCOR STRENGTH OF STEEL CHALLENGE WORKSPACE: By following the instructions on the Workspace page you will be able to store materials you are working on for your entry(s) (for example: a written description and/or visual materials depicting your invention), access those materials, change, alter and modify them to refine and build your entry at any time (or times) until you are ready to submit your entry. By having and using a Workspace, however, you are under no obligation to submit material into or enter the Nucor Strength of Steel Challenge. Until such submission, a) Sponsor will have no access to your Workspace or the work in your Workspace, b) you will NOT have entered the Nucor Strength of Steel Challenge, and c) you can remove your work at any time prior to submission. When you access the Web site(s) to work in your Workspace or to participate in the Nucor Strength of Steel Challenge, you must log in using your team name and password. If at any time you forget your team name or password, you may gain access to your team name and password by clicking on the “Forgot Your Username/Password” link on the Web site. Follow the on-screen instructions and your team name or password will be shown to you on the screen. You are solely responsible for the security of your team name and password. You should take precautions to keep your team name and password private and available only to team members to prevent unauthorized use. Neither Sponsor, Administrator, nor any other person or entity will be responsible for any losses, damages or consequences you may suffer due to careless or unauthorized use of a team name and password. If you submit more than one invention online, all of your online inventions will be accessed using the same Workspace. When you access your Workspace, follow the directions to access the particular invention on which you wish to work. It is your sole responsibility to ensure that the invention materials you store and work on, for each of your invention(s), are stored and worked on properly.

4. JUDGING: Entry-Level Judging: All eligible entries will be preliminarily judged to determine the top 16 submissions, by By Kids for Kids™, an independent judging agency whose decisions are final on all matters relating to this judging level of the Challenge, provided there are sufficient eligible entries. The top 16 entries will be determined based on the following Judging Criteria: (i) aesthetics, creativity and uniqueness (40%); (ii) weight-bearing capacity of the structure (25%); (iii) percentage of recycled steel used (25%); and (iv) functionality of structure (10%). The top 16 selected entries will be re-judged by Sponsor, to determine 8 finalist teams, on or about May 20, 2011, based on the 8 highest cumulative scores for the Judging Criteria. IN ORDER TO BE A FINALIST TEAM, EACH MEMBER OF THE SELECTED TEAM (AND EACH TEAM MEMBER’S PARENT/LEGAL GUARDIAN) MUST SIGN AN AFFIDAVIT OF ELIGIBILITY AND RELEASE. FAILURE TO SIGN THIS DOCUMENT SHALL RESULT IN THE SELECTION OF A DIFFERENT FINALIST TEAM. Finalist Judging: The eight finalist teams will be asked to present their invention in person, for a minimum of 5 minutes and a maximum of 15 minutes, at the Grand Prize event in June, 2011, in Charlotte, NC. Each finalist team member must be accompanied by one (1) parent/legal guardian (who will be allowed to attend, but not participate in) the finalist presentations. Finalist teams will need to adhere to the Sponsor-specified presentation guidelines (provided prior to or at the event). Finalist teams will then be judged again by a panel of judges on Judging Criteria (as defined above), whose decisions are final on all matters relating to this Challenge. Each judge will award 5 points to his/her first place selection, 3 points to his/her second place selection and 1 point to his/her third place selection. The finalist team with the highest cumulative score will be the 1 Grand Prize Winning Team. Each member of the finalist team must be present at the Grand Prize event in order to be eligible to win the Grand Prize. In the event of a tie in the Grand Prize round of judging, Sponsor will make the final determination of the Grand Prize Winning Team.

5. PRIZES AND APPROXIMATE RETAIL VALUES: Grand Prize (1): $3,000, divided evenly between each member of the Grand Prize Winning Team and awarded in the form of a check to each member of the Grand Prize Winning Team and a 2 day/1 night trip for each team member plus one (1) parent/guardian each to Charlotte, NC on a Sponsor-specified date in June, 2011 to the Grand Prize event along with the opportunity to meet with an engineer from a Sponsor steel mill to review their project (ARV $3,000). Finalist Prize (7): $1,500, divided evenly between each member of the finalist team (other than the Grand Prize Winning Team) and awarded in the form of a check to each member of the finalist team and a 2-day/1-night trip for each finalist team member plus one (1) parent/guardian each to Charlotte, NC on a Sponsor-specified date in June, 2011, to attend the Grand Prize event along with an opportunity to meet with an engineer from a Sponsor steel mill to review their project (ARV $1500). Trip consists of round-trip coach air transportation from the major airport nearest to the finalist’s residence, round-trip transfers between airport and hotel, and standard double-occupancy hotel accommodations (ARV $1,000 each). Grand Prize Winning Team will also be given the opportunity to identify a teacher who was most inspirational in the team’s process. That teacher will receive $250 awarded in the form of a check. If no teacher is identified by the Grand Prize Winning Team, then such prize will not be awarded.

6. PRIZE RESTRICTIONS: Prizes will be awarded, provided a sufficient number of eligible entries are received. Each finalist team will be notified by phone, mail or email. The Grand Prize Winning Team will be notified in person at the Grand Prize event. Prizes are not transferable; no substitutions or cash equivalents are allowed except by the Sponsor who reserves the right to award a prize of equal or greater value if advertised prize is unavailable. Airline carrier’s regulations and conditions apply. Trips may not be combined with any other offer and travel may not qualify for frequent flyer miles. Finalists (and parent/legal guardian) must travel together on the same itinerary, unless otherwise agreed by Sponsor in its sole discretion. Finalists (and their respective parent/legal guardian) must possess valid travel documents (i.e., valid photo ID), if required, in order to travel and comply with all security requirements. All travel must be completed on the date specified by Sponsor; dates of departure and return are subject to change. Certain restrictions may apply. Seat selection and timing of trip subject to availability and confirmation of reservations. No refunds or credit for changes are allowed. All other expenses and costs, not expressly listed above, including, but not limited to, taxes, tips, meals, entertainment, transfers, and transportation between the airport and home residence are the finalists’ sole responsibility. In the event any finalist lives within 100 miles of the destination city, ground transportation will be provided from the finalist’s home residence to the destination city in lieu of airline transportation, and the difference of the value between the two will not be awarded. If a winner of any prize cannot accept that prize as stated, the prize may be forfeited and awarded to an alternate winner.

7. ELIGIBILITY: Open only to residents of Alabama, Arkansas, Indiana, Nebraska, North Carolina, South Carolina, Texas and Utah who are at least 12 years of age and no greater than 18 years of age by May 3, 2011. Employees of Administrator, judges, Web masters, Web suppliers for Nucor Strength of Steel Challenge, their respective parent, affiliates, subsidiaries, officers, directors, advisors, advertising and promotion agencies, their immediate family members {parents, siblings, children, (natural, adopted, foster) and spouse}, wherever they reside and/or those living in the same household (whether or not related) of each are not eligible. This offer is void wherever prohibited and subject to all federal, state and local laws.

8. GENERAL RULES: By participating, entrants (and their parents/legal guardian, if they are a minor) agree to the Official Rules and the decisions of the judges and Sponsor, which shall be final and binding in all respects. Each finalist team will be notified by phone, mail or email, or in the case of the Grand Prize Winning Team, in person. Entry materials become the sole property of the Sponsor and will not be acknowledged or returned. Any information about the entries or the judging of entries, which are not selected to be a finalist team, will not be disclosed to the entrant or the public. Sponsor shall instruct Administrator to destroy all entry materials (including written descriptions of inventions/products and visual materials of same) contained in the Workspace(s) belonging to entry submissions not selected as a finalist team. Each member of the finalist teams (and their parent/legal guardian, if they are a minor) acknowledge and agree that their entry materials may be reproduced, promoted and publicized by Sponsor in any way Sponsor sees fit. Each member of the finalist teams (and their parent/legal guardian, if they are a minor) hereby grants Sponsor, its parent, affiliates, subsidiaries, assigns, licensees, and legal representatives the irrevocable, perpetual, worldwide right to edit the entry materials, distribute, have distributed, publicly and privately display, communicate, transmit, have transmitted, and promote the entry materials (as such may be edited and modified by the Sponsor in its discretion) for editorial, commercial, promotional and all other purposes, including posting online for consumer voting. Ownership of the invention shall remain with the entrant unless otherwise agreed in writing with Sponsor. Acceptance of any prize constitutes permission of such winner (and their parent/legal guardian) to use winners’ names, likenesses, hometowns, and winners’ photographs, voice, video statements and entry submissions or a brief description of winners’ entry submissions, without further compensation, except where prohibited by law in all media, known or hereafter discovered, world wide and on the World Wide Web and Internet, at any time (or times), for advertising, trade, commercial and promotional purposes, without notice, review or approval. Each member of a potential finalist team will be required to execute and return an Affidavit of Eligibility and a Liability/Publicity Release within 7 days of notification attempt or the prize will be forfeited and an alternate finalist team will selected, based on the Judging Criteria set forth above. Potential teacher winner will be required to execute and return an Affidavit of Eligibility, and a Liability/Publicity Release within 7 days of notification attempt or the prize will be forfeited; no alternate winner will be selected. Affidavit packages will be mailed via overnight mail with a prepaid overnight return envelope included. Return of any prize, prize notification or PR data sheet as undeliverable may result in disqualification and selection of an alternate winner. Taxes, if any, related to the prize are the sole responsibility of each individual winner. No responsibility or liability is assumed for damages, losses or injury resulting from acceptance or use of any prize. The Sponsor and its agents, and Administrator are not responsible for deliveries or any failure to deliver by any courier or postal service, technical, hardware, software or telephone or facsimile malfunctions of any kind, lost or unavailable network connections, or failed, incorrect, incomplete, inaccurate, garbled or delayed electronic communications caused by the user or by any of the equipment or programming associated with or utilized in this Challenge or by any human error which may occur in the processing of the entries in this Challenge. No responsibility is assumed for lost, misdirected, illegible, damaged, postage due or late mailed entries. The Sponsor reserves the right, in its sole discretion, to disqualify any individual that tampers or attempts to tamper with the entry process or the operation of the Challenge or Web site; violates the Official Rules; or acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. Any attempt by any person to deliberately undermine the legitimate operation of the Challenge may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. THE SPONSOR AND EACH OF ITS PARENT, AFFILIATES, OFFICERS, DIRECTORS, AGENTS, AND EMPLOYEES, AND ADMINISTRATOR SHALL HAVE NO LIABILITY OR RESPONSIBILITY FOR ANY CLAIM ARISING IN CONNECTION WITH PARTICIPATION IN THIS CHALLENGE OR ANY PRIZE AWARDED. WINNERS AND ENTRANTS ASSUME ALL LIABILITY FOR ANY INJURY OR DAMAGE CAUSED, OR CLAIMED TO BE CAUSED, BY PARTICIPATION IN THIS CHALLENGE OR USE OR REDEMPTION OF ANY PRIZE.

9. RELEASE: By submitting an entry you, and your parent/legal guardian, if you are a minor, represent and warrant that you will promptly provide to Sponsor all information reasonably requested by Sponsor. YOU HEREBY REPRESENT AND WARRANT THAT YOU HAVE READ THESE RULES AND UNDERSTAND AND ARE FULLY FAMILIAR WITH THEM AND THAT, IF NECESSARY, YOU SOUGHT INDEPENDENT LEGAL ADVICE.

10. GOVERNING LAW & VENUE: The State of Connecticut courts (state and federal) shall have sole jurisdiction of any controversies regarding the promotion and the laws of Connecticut shall govern the same. Each entrant waives any and all objections to jurisdiction and hereby irrevocably submits to the venue of those courts within Connecticut.

11. WINNERS NAMES: The names of the finalists teams will be posted on the Winners’ link at www.strengthofsteelchallenge.com no later than June 15, 2011. The Grand Prize Winning Team will be posted on the Winners’ link at www.strengthofsteelchallenge.com after the Grand Prize event and no later than July 15, 2011.

12. SPONSOR: The Sponsor of the Challenge is Nucor Corporation, 1915 Rexford Rd., Charlotte, NC 28211

13. ADMINISTRATOR: The Administrator of the Challenge is By Kids For Kids Company, 1177 High Ridge Road, Stamford, CT 06905.